MarTech on MSN: A whole new way to think about TV advertising
TV advertising has ruled the media roost for 75 years. Now, advances in targeting and product placement are re-writing the playbook. The post A whole new way to think about TV advertising appeared ...
As marketers face increased pressure to capture attention, keep costs in line and prove outcomes in a rapidly evolving industry, “Performance TV” has become the leading beneficiary for advertising ...
LOS ANGELES—James Shears has joined ThinkAnalytics as senior vice president, advertising, tasked with leading global strategy and commercial expansion of the company’s AI-powered advertising solutions ...
Business Wire: The Evolving Landscape of US Political Advertising: TV’s Dominance and Digital’s Rising Influence
NEW YORK--(BUSINESS WIRE)--LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has released research today in partnership with ...
The Evolving Landscape of US Political Advertising: TV’s Dominance and Digital’s Rising Influence
Business Wire: Comcast Advertising Introduces New AI Platform to Help Small and Local Businesses Create Cost Effective Commercials in Minutes
Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...
Comcast Advertising Introduces New AI Platform to Help Small and Local Businesses Create Cost Effective Commercials in Minutes
Morningstar: Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV
Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV
Insider on MSN: Read the pitch decks of 17 startups looking to disrupt advertising and marketing with AI